Sanni Inspot
Founder of Inspot | Believes in marketing, loves events, lives through stories
Inspot Oy
AI-powered event visibility platform that helps attendees find their photos and increases organic visibility for events and sponsors.
About
I've been passionate about events since I helped organize my first music festival at 16. The idea for Inspot came from a personal frustration — I ran the Florence Marathon, and finding my photos took days and cost €40. By the time they arrived, the moment was gone. My background is in International Marketing Management (LUT University) with experience at Slush, LUTES startup program, and Valio. I understand both the commercial and brand side of events — why some moments stick and others don't. That frustration turned into Inspot — AI that matches every event photo to the right person instantly. Free for participants, paid by organizers, measured for sponsors.
Experience
Founder & CEO
Inspot Oy · Helsinki, Finland
May 2026 – Present
I’m building Inspot, an AI-powered event tech startup focused on making photo discovery effortless. My background in marketing ashapes how I approach branding, product development, and customer experience.
Volunteer lead right hand
Slush · Helsinki, Finland
September 2025 – November 2026
I volunteered (Volunteer lead right hand) at the Slush event. The badge team consisted of seven volunteer leads and 70 volunteers — wow! I had the chance to take part in various leadership trainings, help plan and run a workshop day for our team’s volunteers, and of course, attend the Slush event itself.
Marketing lead
Katalyst · Lappeenranta, Finland
May 2025 – December 2025
I’m involved in building the first startup hub in South Karelia.
Member
LUTES · Lappeenranta, Finland
October 2024 – May 2026
Active member and I assist in creating marketing materials for social media and updating LinkedIn account.
Education
Arctic15
June 2026
I attended Arctic15, Finland's largest startup and investor conference. During the event I participated in a Lovable workshop, joined a SaaS company session, and networked extensively with other startup founders. I also had conversations with angel investors who provided valuable advice and feedback on Inspot. The experience gave me a strong understanding of the Finnish startup ecosystem and helped me refine my approach to fundraising and product development
Maria 01
May 2026 – Present
I am a member of Maria 01, Finland's largest startup campus located in Helsinki. As part of the community, I have access to a network of founders, investors, and startup ecosystem events. I have also pitched Inspot on stage at a Maria 01 matchmaking event, receiving strong interest from technical talent and potential collaborators.
Idearace
April 2026
IdeaRace is a Finnish startup pitch competition organized by Business Mill and LUTES. I entered with Inspot and placed 3rd, winning a €2,000 legal services voucher from Trust and a 12-month AWS cloud infrastructure support package from Azzda Technology Solutions — giving me both legal and technical resources to build the MVP.
Velocity
April 2026
Velocity is a startup acceleration program at LUT University. Through the program, I developed and validated the Inspot concept with mentors specializing in AI, business, and finance. The program helped me refine the business model, test the idea with potential customers.