Tiina Redrup
Upcycling waste into antioxidants

PhenoNex
PhenoNex provides a natural and sustainable alternative to synthetic antioxidants for the cosmetic and food industries by upcycling waste streams.
About
I am a builder and operator who thrives where high growth meets high pressure. Currently driving commercial strategy and customer discovery at Phenonex, I specialize in uncovering deep industry pain points and translating market needs into strategic direction for our technical lead Emil. My foundation is rooted in extreme execution. Recently, I served as the solo founding lead for the Velocity Accelerator program, where I rapidly recruited a high-performing team and built our branding, marketing, and operational framework from scratch under tight deadlines. Beyond the commercial side of tech, my grit was forged in the ultimate high-pressure environment: working internationally as a Coyote at Coyote Ugly Cardiff. Managing chaotic, high-volume operations and entertaining massive crowds taught me how to stay razor-focused, communicate effectively amid the noise, and deliver results when the stakes (and the stress) are at their absolute highest. Currently pursuing my degree in Finance with a double minor in Business Law and Economics at LUT University.
Experience

Co-founder
PhenoNex · Lappeenranta, Finland
March 2026 – Present
Upcycling potato peel waste into antioxidants to use in cosmeceuticals and nutrition
Education

Forward
May 2026 – Present
Participating with Phenonex