RetkiGo

RetkiGo is a peer-to-peer marketplace that enables people to rent and share outdoor gear with their local community. The platform connects gear owners with adventurers, reducing the need for expensive, single-use purchases. The business model is based on a 15% transaction fee, with additional revenue from premium membership plans for users like schools and clubs.

Accessing outdoor gear is often expensive, time-consuming, and options are limited. This leads to people buying equipment for one-time use, resulting in unused gear and waste.

RetkiGo provides a platform for renting outdoor gear, making it more accessible, affordable, and sustainable. This model aims to lower costs for users, reduce waste, and enable more people to experience outdoor adventures.

The global outdoor recreation market continues to grow as more people seek active lifestyles and nature-based experiences. RetkiGo initially targets Finland, where hiking, camping, skiing, and other outdoor activities are highly popular. Our first beachhead market is students and young professionals in university cities, before expanding to outdoor communities, schools, clubs, and eventually other Nordic countries.

RetkiGo initially targets students, young professionals, beginner outdoor enthusiasts, and travelers who want affordable access to outdoor equipment. Future customer segments include schools, clubs, universities, and outdoor organizations through membership plans and fleet management tools.

RetkiGo aims to build a comprehensive "outdoor ecosystem" that goes beyond simple transactions. This includes fostering a community, offering club and school partnership. Unlike rental shops, RetkiGo unlocks underutilized equipment already owned by the community. Beyond rentals, RetkiGo is building an outdoor ecosystem that combines gear sharing, local communities, club partnerships, trip planning, and guided experiences, creating network effects that are difficult for traditional rental businesses to replicate.

RetkiGo has completed customer discovery with outdoor enthusiasts through interviews and online outreach, validating the need for easier and more affordable access to outdoor gear. The MVP has been built and is currently in beta. Early community building has started through Facebook groups and local outdoor communities, and we are now onboarding our first users and listings.