Ovi

Ovi is developing a SaaS platform to help manufacturing SMEs navigate the complexities of the EU's upcoming Ecodesign for Sustainable Product Regulation (ESPR). By offering an affordable and user-friendly tool for data extraction and compliance documentation, Ovi aims to capture an €80M initial market of SMEs in the textile, battery, and steel sectors.

The upcoming Ecodesign for Sustainable Product Regulation (ESPR) from the EU presents a significant challenge for manufacturers, who often have messy data and struggle to navigate numerous complex regulations.

Ovi provides a simple three-step solution: users upload their data, the platform's AI extracts the necessary information, and generates the required compliance documents, such as Digital Product Passports (DPPs).

The initial addressable market (SOM) is estimated at €80M, focusing on Wave 1 SMEs in the textiles, batteries, and steel industries, as outlined in the EU Commission's ESPR Working Plan for 2025-2030.

The target customers are Small and Medium-sized Enterprises (SMEs) in manufacturing industries, starting with textiles, batteries, and steel, that will be affected by the EU's ESPR regulations.

Ovi positions itself as an affordable solution specifically designed for SMEs, in contrast to competitors that are either more expensive or targeted towards large enterprises.

The company is seeing interest in Digital Product Passports (DPPs) and is seeking pilot manufacturers. A key insight from industry experts is that companies need easy solutions that do not require deep digital competence.