Breathe Smarter

Breathe Smarter is developing a smart nasal wellness wearable to give users direct, actionable insights into their breathing patterns. Current wearables offer limited data, while specialized devices are costly and cumbersome. The solution is a small, sensor-packed nasal device designed for comfort during sleep and athletic activities. The business model combines hardware sales, a subscription for disposable adhesive tabs, and a premium software for advanced analytics.

Current wellness trackers provide indirect and incomplete breathing metrics, failing to deliver actionable insights. Dedicated breathing measurement tools are often bulky, costly, and uncomfortable for daily use. Manual aids like nasal strips offer physical support but lack smart feedback, leaving users unable to track progress or efficacy.

A small, nearly invisible smart nasal wellness wearable equipped with a unique suite of sensors. It provides more precise breathing data than traditional wearables like the Apple Watch or Oura ring. The device is designed to be comfortable and almost unnoticeable during sleep or exercise, unlike more cumbersome breathing masks.

The global wearable medical devices market is estimated to reach $168.29 billion by 2030. The company is initially targeting the sleep quality and athletic performance segments, where customer interviews have shown significant demand for better breathing insights.

The primary target users are athletes seeking to improve performance and individuals wanting to enhance sleep quality. The company has conducted over 20 customer discovery interviews with these groups to validate demand.

The device has a unique sensor suite not found in traditional wearables, allowing it to measure breathing more accurately than competitors. Its design is sleep-friendly and comfortable for sports, distinguishing it from bulky solutions like masks or less precise trackers.

The company has conducted over 20 customer interviews, developed a web app prototype, created a 3D product model, and produced a first wired hardware prototype. They have secured €4500 in initial funding and were accepted into the IGNITE startup accelerator in Finland.